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How to Use Internal Data for Brand Storytelling

How to Use Internal Data for Brand Storytelling graphic

Enterprise content marketing platform Skyword recently released the results of a study examining the habits of 1000 content marketers. According to the report only 10 percent of content marketers have embraced branded storytelling, despite its proven effectiveness. The report found that among those top-performing content marketers, 52 percent have embraced storytelling. Companies struggle to develop…Read More

How to Make Your Company’s Internal Data Work for You

As we’ve discussed previously on the Treehouse Technology Group Blog, companies capture data in many ways from many sources.  However, one source that may have greater benefits than previously imagined is your company’s internal data. Internal data is information, statistics, and trends that organizations discover through their operations. It includes facts and figures that companies…Read More

Q&A with JD Roger

Q: JD, welcome to the Treehouse Technology Group team!  We’re thrilled to have you on board. To introduce you to our readers, could you give a little background on yourself? A: Sure! I grew up in North Central Massachusetts and after high school attended Boston University, where I graduated summa cum laude in Political Science…Read More

Why Data Strategy Needs to Include a Robust Data Architecture

Recently, on the Treehouse Technology Group blog we’ve discussed the importance of data strategy.  However, an important factor in establishing an effective data strategy is to include a robust data architecture.   Let’s begin with defining data architecture.  According to the Harvard Business Review, data architecture “describes how data is collected, stored, transformed, distributed and…Read More

How Data Analytics Will Transform Private Equity

The private equity industry is just beginning to tap into the power of data to evaluate potential investment targets and grow portfolio companies. There are several underlying technology trends at play to enable the rise of big data, including enormous increases in computing power, cloud computing architecture and inexpensive storage. Leveraging the right data analytics…Read More