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Treehouse Technology Group Named Top B2B Service Provider and Top Data Analytics Company by Clutch

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts. The B2B leaders ranking included over 100 companies across the region, including providers in the categories of custom software development, mobile app development,…Read More

The Unseen Warrior: How Data Analytics, Machine Learning, and Artificial Intelligence are Working to Identify and Fight the Coronavirus Pandemic

Corona Virus Spread Treehouse Technology Group

As humanity grapples with the global crisis of the coronavirus pandemic, urgent action is needed on multiple fronts. Equipping healthcare facilities, educating the public, implementing measures to prevent the spread, developing drugs, and allocating funds and other resources are some of the priorities for governments and other organizations.  In order to make the right decision…Read More

Treehouse Technology Group Names Bill Seibel to Board of Directors

Treehouse Technology Group has named Bill Seibel to its Board of Directors. Seibel brings more than 20 years of executive and entrepreneurial experience. He has co-founded and held executive positions at numerous innovative technology firms including Cambridge Technology Partners, Index Technology, Zefer, and Demantra, leading the companies through successful IPOs and acquisitions. As a founding member of Cambridge…Read More

Are Data-Driven Insights Part of Your Growth Strategy?

When an organization is pursuing growth and considering various strategic opportunities such as expansion into new geographies, new product development, diversification, etc., there is a lot at stake. Insights about consumers, markets, economies, geographies, and products prove extremely valuable and can make the difference between sustained success and failure. Yet, not all organizations are equally…Read More

Top 3 Business Analytics Examples From Real Business Cases

why business analytics is so important

While advanced analytics have facilitated business improvements in many organizations, there are some revenue models that would not have even been possible before analytics capabilities were developed.  There are many business analytics examples in manufacturing, retail, healthcare, and banking organizations, but advanced analytics are not confined to these sectors, and are actually touching every aspect…Read More

Top 4 Business Analytics Techniques Companies Need to Adopt

prescriptive analytics

There are four important techniques in business analytics that correspond to the different stages of maturity in the analytics lifecycle. Let’s take a look at them below:  1. Most organizations start their analytics journey by asking ‘what has happened’.  The business analytics technique that answers this question is called descriptive analytics as it provides a…Read More

How AI is Impacting Business Analytics Insights

importance of AI for data analytics

Artificial Intelligence (AI) has permeated many different applications, from house-cleaning robots to self-driving cars and web-based smart assistants. With the proliferation of business data, it’s not surprising that AI is also impacting data analytics and BI tools being used in various industries. Data analytics and BI landscape: Traditional BI tools can no longer effectively process…Read More