The various kinds of data that are generated through a variety of sources at practically every moment are categorized as structured, unstructured or semi-structured. In our previous post, we saw that unstructured data is usually complex and heterogeneous and cannot be mapped to a predefined structure such as a data table or a relational database. …Read More
Did you know there is more than one type of data? We examine structured vs. unstructured data in our article. Data enables understanding, analysis, and informed decision making – whether in business or government or even for individuals. Traditionally, we’ve always organized and standardized data and mapped it to predefined fields. Mature systems and technologies…Read More
The world of due diligence has come a long way. Now, it’s poised for even more change as technology continues to shape the way lawyers and other parties secure agreements. In December 2018, Merrill Corporation released the results of a poll of 400 dealmakers around the globe. According to the report, 22 percent of respondents…Read More
How to build a data culture for the greatest return on your data investment Earlier this year, business management consulting firm NewVantage released a report looking at big data and artificial intelligence. According to the report, while investment in data is at an all time high, some companies aren’t seeing the desired results from their…Read More
The changing consumer demands, continuous technological advancement, and growth of competitive businesses are challenging to entrepreneurs. Newer businesses have the advantage of innovative business models by applying new approaches to old model. As such, they are able to make money by finding their niche and beating out the competition. While more established businesses are faced…Read More
Treehouse Technology Group (TTG) accepts articles from contributing authors on topics that we support. TTG believes strongly that small businesses will begin to benefit greatly from enterprise data management systems, which were previously only available to large companies. As such, small business that don’t compete on a data level will soon be beat out by…Read More
Inefficiency costs the world’s businesses billions every year. According to a study by market intelligence firm IDC, many businesses lose as much as 20 to 30 percent of their annual revenue as a result of inefficiencies. For example, another report by Cottrill Research found that 20 percent of the workweek is wasted by the time…Read More
According to a report from Dresner Advisory Services released last year, big data analytics adoption soared in 2018. While 17 percent of enterprises surveyed in 2015 had adopted big data analytics by 2015, 59 percent of companies had embraced it by the end of 2018. The DAS report highlights the importance of big data analytics…Read More
Enterprise content marketing platform Skyword recently released the results of a study examining the habits of 1000 content marketers. According to the report only 10 percent of content marketers have embraced branded storytelling, despite its proven effectiveness. The report found that among those top-performing content marketers, 52 percent have embraced storytelling. Companies struggle to develop…Read More
In our most recent blog post we discussed how a company’s internal data has numerous benefits for the organization. We gave examples of how internal data can help a company’s decision making, marketing strategy, and sales outcomes. In this post, we’ve decided to delve into one of those benefits with greater detail and highlight the…Read More