The organizations that are best equipped to thrive in the current, volatile environment, as well as the future, are those led by CEOs who have succeeded in making business analytics the basis for strategic and operational decisions. As technology continues to develop in the areas of analytics, machine learning, and artificial intelligence (AI), business models…Read More
Technology solutions that define themselves as “business intelligence” (BI) or “analytics” both provide insights based on past and present data in order to shape decisions that will help to achieve business objectives. What are the similarities and differences between business intelligence and analytics solutions? Both types of solutions help to organize data and present it…Read More
Data, information, and insights are not synonymous. How exactly do they differ? We can appreciate the difference better if we use an example from art. The brush strokes and colors used by Leonardo da Vinci to paint the Mona Lisa are data. The image of a woman that’s visible to us is information. The understanding…Read More
What makes big data ‘big’ and how does it differ from our traditional understanding of data? The difference is not really in size. In other words, there is no clear demarcation — you can’t say that data which is larger than “x” size becomes big data. Although we have been storing and processing data for…Read More
Is big data always better data? In other words, is it always helpful to have more data? Not necessarily — and here’s why. From the time we first got excited about big data, we were told that the magic lies in the ability to find meaningful insights from large data sets, or data so voluminous…Read More
In recent years, a large number of enterprises planned and implemented projects based on big data analytics with the aim of gaining insights that would further their business objectives. Unfortunately, not all those initiatives succeeded in delivering tangible business value. It’s not surprising that a 2019 survey by NewVantage found that 77% of businesses reported…Read More
In an article published in 2005 entitled, “What is Web 2.0?”, Tim O’Reilly first used the term “Big Data” to refer to a large set of data that is almost impossible to manage and process using traditional business intelligence tools. The use of that term peaked between 2013 and 2015, and even found a place…Read More
It’s not uncommon to hear that big data technology has brought revolutionary changes to the IT industry. But, what exactly defines information as “big data”? While big data is primarily defined by its large volume, there are a few other aspects that qualify information to be defined as “big data.” When we say “big data”…Read More
What is big data analytics? Big data analytics helps users collect and analyze large-sized data sets that have a varied mix of content. This analysis delivers insights into the content through the exploration of data patterns. This data set can include of variety of subjects, from buying preferences of customers to trends setting the markets….Read More
Today, establishing a strong and engaging web presence is critical. With so many retailers online, potential buyers have more options than ever. If they’re not impressed by your website, they’re going to take their business elsewhere. Here at Treehouse Technology Group (TTG), we understand that a digital facelift is fundamental to every company’s success in…Read More