Unleashing Your Data to Increase Profits

  Last year, American software company Monetate released a report exploring how personalizing business communications can benefit a company.  The report included the results of a survey of more than 130 senior marketers at companies across the country. Among the report’s key finding was that personalization efforts increase profitability.  According to the report, 95 percent…Read More

Why you should migrate from Act! to Zoho CRM

According to a recent report by Deltek, a Virginia-based software company, information technology spending on customer relationship management in the government sector is increasing dramatically this year. The report is the result of a survey of 638 contractors working in the government IT market. It found that 26 percent of respondents are investing in CRM-based…Read More

Is the Blockchain Right for Your Business?

In today’s technology-saturated world, businesses face some tough decisions. What technologies will yield the greatest ROI? What business solutions are most pertinent to our company and customers? What technology initiative will help us stay relevant and competitive? While such questions are difficult to answer regardless of circumstances, they become complicated by the fact that businesses…Read More

Driving Value Through Data Transformation

According to a recent report by Digital Realty, a real estate investment trust, British businesses are extracting only 58 percent of the potential value of the data they hold. Digital Realty’s Data Economy report suggests that if this data is fully utilized it would add £52 billion to the United Kingdom’s GDP. On average 2.3…Read More

Systems Integration and Blockchain – A New Approach to Building an Enterprise Data Platform

Since the beginning of 2018, dozens of Fortune 100 companies have started to adopt blockchain technologies. The blockchain market is expected to grow to $8 billion by 2022 with new applications for this burgeoning technology launching at an increasingly rapid rate. Blockchain is the technology behind bitcoin, but those focusing on cryptocurrency are just scratching…Read More

How a Digital Facelift Can Help Aging Companies

According to a recent report by professional services company KPMG, more CEOs are embracing digital transformation than ever before. KPMG’s annual report surveys CEOs in a wide variety of industries. Their 2018 Global CEO Outlook report, released in May, found that 95 percent of CEOs now believe digital technology innovations present an opportunity rather than…Read More