The private equity industry is just beginning to tap into the power of data to evaluate potential investment targets and grow portfolio companies. There are several underlying technology trends at play to enable the rise of big data, including enormous increases in computing power, cloud computing architecture and inexpensive storage.
Leveraging the right data analytics platform with Treehouse Technology Group can bring immense benefits to the private market investor. With the right platform, private equity firms have an unprecedented opportunity to unlock new sources of value and revenue in their portfolio companies, beginning at diligence. Rapid developments in digital tools, advanced analytics, automation, among others, embolden the traditional private equity playbook.