Last year, American software company Monetate released a report exploring how personalizing business communications can benefit a company. The report included the results of a survey of more than 130 senior marketers at companies across the country. Among the report’s key finding was that personalization efforts increase profitability. According to the report, 95 percent of…
Category: Use Cases
How a Digital Facelift Can Help Aging Companies
According to a recent report by professional services company KPMG, more CEOs are embracing digital transformation than ever before. KPMG’s annual report surveys CEOs in a wide variety of industries. Their 2018 Global CEO Outlook report, released in May, found that 95 percent of CEOs now believe digital technology innovations present an opportunity rather than…
Why You Should Choose Treehouse Technology Group For Your Data Solutions
Selecting a data solutions provider is probably one of the most nerve wracking but crucial activities a business can undertake. Selecting the right provider can exponentially improve your operations, increase efficiency, and boost profits. However, choosing the wrong provider can lead to a waste of time and money, delayed projects, and often an irreparable cultural…
3 Ways Automation is Revolutionizing Small Businesses
According to the most recent Small and Medium Business Trends Report, small businesses that are embracing automation are thriving, while those not embracing automation are struggling. As part of the report, Salesforce Research, a cloud computing company, surveyed 500 small business owners representing companies with less than 200 employees. The study found that small businesses…
How the Staffing Industry Can Benefit From Automation
It’s difficult to dispute the value derived from investing in business process and automation solutions. It’s proven to increase efficiencies, save time and money, and eliminate errors, among many other benefits, for companies across industries and of varying sizes. Indeed, the enterprise automation and AI market is booming and is expected to reach $10 billion…
Why Logistics Companies Need Data Analytics to Survive
It’s hard not to generate too much hype when discussing the importance of data. What was once just a buzzword has come to dominate nearly every aspect of how a company does business – and for good reason: it has proven time and again to be an invaluable asset for companies both large and small.…
4 Key Steps for Planning a Successful ICO
Don’t let the numbers fool you: planning a successful ICO is no easy feat. While there has been a flurry of ICO activity over the past year, the fact remains that the vast majority of token sales don’t reach their cap, and more than 50 percent barely get over their minimum threshold. Even so, many…
How Implementing a Data Management System Can Reduce Costs by 25%
For a world that increasingly relies on technology to simplify tasks, it’s alarming to consider the amount of manual work that companies still perform when it comes to managing their data. From linking Excel spreadsheets together, to validating the data, to developing comprehensive reports, employees at data-driven organizations are spending hundreds of hours each month…
Forget Bitcoins, It’s All About The Blockchain
Anyone paying attention to the cryptocurrency market this week would agree that, for all the hype it has generated over the past year, it remains rather volatile. The value of Bitcoin plunged to $10,000 – a 50 percent drop from its 2017 peak – while other currencies, such as Ethereum, Ripple and Litecoin, have experienced…
Harnessing Customer Complaints to Fuel Your Success
No one likes criticism. When you feel you’re doing all you can to satisfy your customers, those negative comments can really sting. And let’s be honest. Customers don’t walk in your shoes. They don’t know an outside vendor caused an issue, or that the new website your team worked so long on is 99.6% functional.…