Treehouse Technology Group (TTG) accepts articles from contributing authors on topics that we support. TTG believes strongly that small businesses will begin to benefit greatly from enterprise data management systems, which were previously only available to large companies. As such, small business that don’t compete on a data level will soon be beat out by…
Category: Data Management
4 Sources of Internal Data that Should Inform your Sales Strategy and Help your Sales Process
In our most recent blog post we discussed how a company’s internal data has numerous benefits for the organization. We gave examples of how internal data can help a company’s decision making, marketing strategy, and sales outcomes. In this post, we’ve decided to delve into one of those benefits with greater detail and highlight the…
How to Make Your Company’s Internal Data Work for You
Companies capture data in many ways from many sources. However, one source that may have greater benefits than previously imagined is your company’s internal data. Internal data is information, statistics, and trends that organizations discover through their operations. Companies can identify, learn from and even share sales trends, customer habits, software user trends, operational lessons,…
Why Data Strategy Needs to Include a Robust Data Architecture
Recently, on the Treehouse Technology Group blog we’ve discussed the importance of data strategy. However, an important factor in establishing an effective data strategy is to include a robust data architecture. Let’s begin with defining data architecture. According to the Harvard Business Review, data architecture “describes how data is collected, stored, transformed, distributed and…
Guest Blog: Best Network Security Practices For 2019
A guest blog from Andrew Gazdecki at Foxpass. Foxpass increases your organization’s server and network security by ensuring employee accounts have access only to what they need. Their cloud-based LDAP, RADIUS, and server access control systems help you bring best security practices to your infrastructure. The network security industry is in a perpetual game of cat and rat (sorry,…
Why Craft Breweries Need Data Management Systems
In a time when Goliaths with massive market shares control almost every sector, there exists an extraordinary anomaly: craft breweries. In fact, between 2008 and 2016, the number of breweries expanded by a factor of six, and the number of brewery workers grew by 120 percent. With all this growth has come an overwhelming amount…
Avoiding Visualization Failures
An important component to big data management is transforming your analytics into a visual representation that can be easily digested by stakeholders. Data visualization can be a powerful tool that has a strong impact. Unfortunately, there are also a number of ways in which data visualization can go awry. There have been numerous examples of…
Unleashing Your Data to Increase Profits
Last year, American software company Monetate released a report exploring how personalizing business communications can benefit a company. The report included the results of a survey of more than 130 senior marketers at companies across the country. Among the report’s key finding was that personalization efforts increase profitability. According to the report, 95 percent of…
Why Logistics Companies Need Data Analytics to Survive
It’s hard not to generate too much hype when discussing the importance of data. What was once just a buzzword has come to dominate nearly every aspect of how a company does business – and for good reason: it has proven time and again to be an invaluable asset for companies both large and small.…
Do You Trust Your Data?
Weighing out the risk-benefit analysis of actions is an inherent human condition. In prehistoric times people had to ask themselves, “Should I trade my food for this axe?”, “Is that person my friend or my enemy?”, “Should I fight or run from this predator?” and make decisions using the information surrounding them. Fast forward to…