To say that “content marketing” is a popular buzzword would be an understatement. Indeed, the term is being widely utilized – and has been for quite some time – by businesses, brands and individuals alike, across a variety of industries and sectors.
While many of us likely have a general idea of what content marketing is, it is its profoundly important role and the extent to which it can help grow a business that might evade us. For instance, did you know that 80 percent of business decision-makers prefer to get company information in a series of articles versus an advertisement? Or that 70 percent of marketers say they are creating more content than they did one year ago in 2014? How about that 93 percent of companies plan to maintain or increase their investment in content creation in the upcoming year?
All of these statistics and more indicate that content marketing – once deemed the “future of marketing” – is not only here to stay, but is outpacing nearly every other form of “traditional” marketing by leaps and bounds.
Why? Simply put: because it has been proven to be a highly effective strategy in building a brand and increasing ROI. In fact, per dollar spent, content marketing generates more than three times the number of leads than paid search does.
See more proof for yourself in our whitepaper: “Understanding Content Marketing: Once Deemed The ‘Future of Marketing’ Is Here To Stay.”