Companies capture data in many ways from many sources. However, one source that may have greater benefits than previously imagined is your company’s internal data.
Internal data is information, statistics, and trends that organizations discover through their operations. Companies can identify, learn from and even share sales trends, customer habits, software user trends, operational lessons, and results from surveys.
The question is whether or not your company is using this wealth of internal data to benefit your organization. In order to help with that question, we’ve put together three ways in which your company can make its internal data work for your organization:
Sales process profiling from your sales tools
We aren’t talking about pulling out quarterly sales data and reporting on performance by product line, sales representative, or by period. Instead, we are talking about performing deep customer and sales process profiling to understand the attributes and criteria that leads to better sales. By better sales we mean more profitable, faster and higher close rates.
Using internal data for powerful and unique brand storytelling
Rather than regurgitating what the rest of your industry is saying in their content, sharing your company data allows you to present something unique in your marketing. Identifying a data strategy and framework to show the benefits of using your products and services can lead to truly unique and powerful stories. Produce case studies to share your insights. Not only is this interesting to your audience, it is also attractive to publishers looking for original content.
Turning data analysis insights into action
Data analytics can help you understand your customers’ behavior and predict how that behavior may change in the future. Having a way to properly understand your internal data can help you recognize why customers leave, make necessary improvements to your product or services, and target retention campaigns at those customers most at risk of leaving. Implementing these actionable changes due to internal data insights can help to improve your bottom line.
Internal data strategy in action
Here’s a real world example of using internal data for action. SENTRICS, a solution for senior healthcare providers, recently used their internal Salesforce data to pull sales pipeline insights and then was able to optimize sales management and find risks and opportunities in real time, saving countless hours in “reporting tasks” and allowing all departments to focus on the right success indicators to drive growth. Walk through their process and results in this webinar replay.
Next steps
If your company is sitting on a wealth of internal data that you are not using for sales, marketing and improving your bottom line, the first step is to contact Treehouse Technology Group about your options, including an enterprise analytics solution, InsightOut we built to address our clients’ needs. We are the data experts who can work quickly and accurately to create the data dashboards your organization needs to make the most out of its internal data regardless of the source!
