Great Data Stories Will Always Be About People

How to Build a Data Culture

How to build a data culture for the greatest return on your data investment Earlier this year, business management consulting firm NewVantage released a report looking at big data and artificial intelligence. According to the report, while investment in data is at an all time high, some companies aren’t seeing the desired results from their…Read More

5 Reasons Why Digitization is a Must For Your Business

The changing consumer demands, continuous technological advancement, and growth of competitive businesses are challenging to entrepreneurs. Newer businesses have the advantage of innovative business models by applying new approaches to old model. As such, they are able to make money by finding their niche and beating out the competition. While more established businesses are faced…Read More

How to Use Internal Data for Brand Storytelling

How to Use Internal Data for Brand Storytelling graphic

Enterprise content marketing platform Skyword recently released the results of a study examining the habits of 1000 content marketers. According to the report only 10 percent of content marketers have embraced branded storytelling, despite its proven effectiveness. The report found that among those top-performing content marketers, 52 percent have embraced storytelling. Companies struggle to develop…Read More

Q&A with JD Roger

Q: JD, welcome to the Treehouse Technology Group team!  We’re thrilled to have you on board. To introduce you to our readers, could you give a little background on yourself? A: Sure! I grew up in North Central Massachusetts and after high school attended Boston University, where I graduated summa cum laude in Political Science…Read More

Guest Post: 8 Mobile Security Tips for 2019

The technology we use every day can pose a threat if not used properly, especially in the case of mobile security. We use our phones constantly throughout the day. This could be primarily due to work with emails, calls and messaging or it could be for personal entertainment such as using social apps or watching…Read More