Did you know there is more than one type of data? We examine structured vs. unstructured data in our article. Data enables understanding, analysis, and informed decision making – whether in business or government or even for individuals. Traditionally, we’ve always organized and standardized data and mapped it to predefined fields. Mature systems and technologies…Read More
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3 Thing You Should Know About the Future of Due Diligence
The world of due diligence has come a long way. Now, it’s poised for even more change as technology continues to shape the way lawyers and other parties secure agreements. In December 2018, Merrill Corporation released the results of a poll of 400 dealmakers around the globe. According to the report, 22 percent of respondents…Read More
Great Data Stories Will Always Be About People
How to build a data culture for the greatest return on your data investment Earlier this year, business management consulting firm NewVantage released a report looking at big data and artificial intelligence. According to the report, while investment in data is at an all time high, some companies aren’t seeing the desired results from their…Read More
5 Reasons Why Digitization is a Must For Your Business
The changing consumer demands, continuous technological advancement, and growth of competitive businesses are challenging to entrepreneurs. Newer businesses have the advantage of innovative business models by applying new approaches to old model. As such, they are able to make money by finding their niche and beating out the competition. While more established businesses are faced…Read More
Knowing the Importance of Enterprise Data Management for Small Businesses
Treehouse Technology Group (TTG) accepts articles from contributing authors on topics that we support. TTG believes strongly that small businesses will begin to benefit greatly from enterprise data management systems, which were previously only available to large companies. As such, small business that don’t compete on a data level will soon be beat out by…Read More
10 Free and Easy DIY Technology Tools to Increase Efficiency at Your Business
Inefficiency costs the world’s businesses billions every year. According to a study by market intelligence firm IDC, many businesses lose as much as 20 to 30 percent of their annual revenue as a result of inefficiencies. For example, another report by Cottrill Research found that 20 percent of the workweek is wasted by the time…Read More
How Companies Are Using Their Internal Big Data Analytics
According to a report from Dresner Advisory Services released last year, big data analytics adoption soared in 2018. While 17 percent of enterprises surveyed in 2015 had adopted big data analytics by 2015, 59 percent of companies had embraced it by the end of 2018. The DAS report highlights the importance of big data analytics…Read More
How to Use Internal Data for Brand Storytelling
Enterprise content marketing platform Skyword recently released the results of a study examining the habits of 1000 content marketers. According to the report only 10 percent of content marketers have embraced branded storytelling, despite its proven effectiveness. The report found that among those top-performing content marketers, 52 percent have embraced storytelling. Companies struggle to develop…Read More
Q&A with JD Roger
Q: JD, welcome to the Treehouse Technology Group team! We’re thrilled to have you on board. To introduce you to our readers, could you give a little background on yourself? A: Sure! I grew up in North Central Massachusetts and after high school attended Boston University, where I graduated summa cum laude in Political Science…Read More
Guest Post: 8 Mobile Security Tips for 2019
The technology we use every day can pose a threat if not used properly, especially in the case of mobile security. We use our phones constantly throughout the day. This could be primarily due to work with emails, calls and messaging or it could be for personal entertainment such as using social apps or watching…Read More