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Category: Business Intelligence

A Guide to Creating Your Digital Transformation Roadmap

December 3, 2020
Multimedia and Computer Applications Concept. Business people using technology of digital gadget with modern graphic interface showing social, shopping, camera and multimedia application on device.

Digital transformation consulting organizations such as Treehouse have the opportunity to witness a breadth of successful transformation projects along with others that are floundering or have been abandoned. Based on this observation and analysis, we see that a well thought out roadmap for digital transformation of your organization dramatically increases the probability of success. Your…

Successful Digital Transformation Case Studies Across Industries

November 30, 2020
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How five organizations across industries have successfully designed digital transformation solutions to lead and innovate with agility.

Are Data-Driven Insights Part of Your Growth Strategy?

September 30, 2020
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When an organization is pursuing growth and considering various strategic opportunities such as expansion into new geographies, new product development, diversification, etc., there is a lot at stake. Insights about consumers, markets, economies, geographies, and products prove extremely valuable and can make the difference between sustained success and failure. Yet, not all organizations are equally…

Why Small Businesses Must Focus on Data Insights

September 16, 2020
Man packing the product in the box with woman preparing the invoice. Two people working together at warehouse for online seller business.

Small businesses have interesting times in store for them ahead. With the advent of a new era of IoT and automation, imagine the amount of data that every organization, big and small, is generating.  Data is valuable — whether it is data companies collect about customers who are using their products or services, or data…

How Machine Learning Is Uncovering New Insights From Data

September 2, 2020

Artificial intelligence (AI) algorithms have been in use for at least half a century since the term was coined. In this time, although research interest in the subject has varied, belief in its potential has remained steady. Equally, research has focused on enabling computers to glean insights from data, which can help improve the originally…

Top 3 Business Analytics Examples From Real Business Cases

August 26, 2020

While advanced analytics have facilitated business improvements in many organizations, there are some revenue models that would not have even been possible before analytics capabilities were developed.  There are many business analytics examples in manufacturing, retail, healthcare, and banking organizations, but advanced analytics are not confined to these sectors, and are actually touching every aspect…

3 Ways CEOs Can Use Business Data for Decisions Instead of Guesswork

August 19, 2020

Before the technology and data boom, many business decisions had to be made with limited information and insights available. CEOs and other executives drew upon their experience and intuition and rather proudly said that they had decided “by the seat of their pants” or gut feel. As technologies and systems to collect and analyze data…

Top 4 Business Analytics Techniques Companies Need to Adopt

August 11, 2020
Graphic of a colorful paper boat pulling away and ahead of others

There are four important techniques in business analytics that correspond to the different stages of maturity in the analytics lifecycle. Let’s take a look at them below:  1. Most organizations start their analytics journey by asking ‘what has happened’.  The business analytics technique that answers this question is called descriptive analytics as it provides a…

How AI is Impacting Business Analytics Insights

August 5, 2020

Artificial Intelligence (AI) has permeated many different applications, from house-cleaning robots to self-driving cars and web-based smart assistants. With the proliferation of business data, it’s not surprising that AI is also impacting data analytics and BI tools being used in various industries. Data analytics and BI landscape: Traditional BI tools can no longer effectively process…

Top 3 Ways that Predictive Analytics Can Impact Business Outcomes

July 30, 2020
Sprouting seed symbolizing business growth

In business, knowledge is power, and the knowledge of what will happen in the future is a super-power. When data analytics, statistical algorithms, and machine learning come together, this super-power, also called predictive analytics, becomes a capability that can have a huge impact on business decisions and results. The use of data as a basis…

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