Guest Blog: Why SMS is Essential in the Recruitment Industry

A guest blog from Joel Lee, Marketing Specialist at Trumpia

Finding qualified employees for your business is important, and the recruitment industry is highly competitive. Companies that can get an edge on recruitment strategies find the best talent. Implementing SMS Text Recruiting Software is going to give you that edge in such a fast-paced industry. When you have to make quick decisions, when you want to engage with potential employees in an instant, texting will give you the communication tool you need.

SMS is Cost Effective for Use in the Recruitment Industry

While some businesses may feel that mobile marketing is too expensive to invest in, this couldn’t be farther from the truth. Text messages are read by the recipients 98% of the time, unlike emails which often go unopened. You will get your message out in front of potential candidates for a small investment. You control the number of messages you send, and each platform offers plans to meet your specific messaging needs. The money you spend on a text messaging platform is worth every cent when you end up with this most qualified candidates as your employees.

SMS Texting Saves You Time

While recruitment methods often involve making phone calls to candidates who are no longer interested in a job, SMS texting makes it possible to save time in the recruitment process. You can send out messages to potential candidates, offering an interview, without ever having to dial the phone. Those that respond will get an interview while those that don’t reply won’t need a follow up phone call.

It’s Convenient to Use SMS

When an individual who is already employed is searching for a job, it’s hard to call during regular business hours. In addition, trying to email the same person on their work email isn’t going to be useful. When you want to reach potential employees in a discreet and convenient manner, you can send a text message instead. While you can try sending messages to a personal email address, these are not usually checked during the work day. When you want to reach potential employees fast, you need to set up a system where you can text back and forth.

You Can Fill More than One Position at a Time

A texting platform will help keep you organized when it comes to filling positions within your company. You can set up lists within your platform to identify the applicants for each job that has been advertised. With each job, setting up automated messages that specifically pertain to the job posted can help streamline the recruitment process. You can use your texting platform to identify those potential candidates that are interested in an interview and send an automated message to call and set this up.

When you want to get ahead in the recruitment industry, it is important to have all of the tools necessary at your disposal. By setting up a texting platform, you will be able to reach thousands of potential candidates and be able to strategically narrow down your choices. When you want to fill your jobs with the best employees possible, it’s important to recruit quickly. 

Author Biography:

Joel Lee is the marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, and advanced automation. Jumpstart your business by grabbing your free copy of this powerful Mobile Marketing Success Kit.

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