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Author: treehouse

Top 4 Business Analytics Techniques Companies Need to Adopt

August 11, 2020
prescriptive analytics

There are four important techniques in business analytics that correspond to the different stages of maturity in the analytics lifecycle. Let’s take a look at them below:  1. Most organizations start their analytics journey by asking ‘what has happened’.  The business analytics technique that answers this question is called descriptive analytics as it provides a…

How AI is Impacting Business Analytics Insights

August 5, 2020
importance of AI for data analytics

Artificial Intelligence (AI) has permeated many different applications, from house-cleaning robots to self-driving cars and web-based smart assistants. With the proliferation of business data, it’s not surprising that AI is also impacting data analytics and BI tools being used in various industries. Data analytics and BI landscape: Traditional BI tools can no longer effectively process…

Top 3 Ways that Predictive Analytics Can Impact Business Outcomes

July 30, 2020
predictive analytics

In business, knowledge is power, and the knowledge of what will happen in the future is a super-power. When data analytics, statistical algorithms, and machine learning come together, this super-power, also called predictive analytics, becomes a capability that can have a huge impact on business decisions and results. The use of data as a basis…

How to use Data Mining for Business Analytics

July 22, 2020
what is data mining

Data mining for business analytics is the process of extracting valuable information from a vast amount of available corporate or consumer data. Businesses are generating huge amounts of data from various applications, IT systems, and databases.  They say that data in most organizations is currently doubling every two years. This data may be stored on…

How to use Analytics to Derive Business Data Insights

July 16, 2020
how to derive business insights from analytics

What’s your plan for the data you’ve captured about your business? Capturing business data is one thing, and using it proactively to make business decisions is quite another. With the advent of the Big Data era, we’re seeing an explosion in data capture tools and systems. But how many of these systems can actually help…

3 Advanced Business Analytics Tools

July 8, 2020
business analytics tools

“If you torture the data long enough, it will confess.” — Ronald Coase (Economist) When it comes to business analytics tools, the software industry has been in overdrive mode. Dozens of new business analytics tools have been developed in the last couple of years. According to Gartner1[ASK1], by 2022, more than half of the business…

How CEOs Can Use Business Analytics for Data-driven Decisions

July 2, 2020

We live in a data-driven world. In fact, we are at times overwhelmed by data. Every single action taken by an individual on a device is being tracked, traced, recorded, and the resultant data is being stored, processed, transformed, analyzed, and visualized. But not all organizations today are able to harness this data into actionable…

Can Business Analytics Change the Way CEOs Manage Business Ops?

June 24, 2020

The organizations that are best equipped to thrive in the current, volatile environment, as well as the future, are those led by CEOs who have succeeded in making business analytics the basis for strategic and operational decisions.  As technology continues to develop in the areas of analytics, machine learning, and artificial intelligence (AI), business models…

5 Differences Between Business Intelligence and Analytics

June 18, 2020

Technology solutions that define themselves as “business intelligence” (BI) or “analytics” both provide insights based on past and present data in order to shape decisions that will help to achieve business objectives. What are the similarities and differences between business intelligence and analytics solutions? Both types of solutions help to organize data and present it…

Understanding the Difference Between Data, Information and Business Insights

June 10, 2020

Data, information, and insights are not synonymous. How exactly do they differ? We can appreciate the difference better if we use an example from art. The brush strokes and colors used by Leonardo da Vinci to paint the Mona Lisa are data. The image of a woman that’s visible to us is information. The understanding…

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